- Joined
- Aug 1, 2017
- Posts
- 114
Apparently, Silverton's purchase of the liftline mining claims cost as much "as a condo in Telluride" in 2000, and I think the chairlift was like $20K, used from Mammoth.
Not that I know anything but my general impression is that the ski area operates at a break even point and that's all good so long as real estate continues to appreciate. And in the case of destinations, tourist visits.
I bet if you look at ski area ownership you'll see a lot of secondary investments in property positively impacted by the ski area ;-p
So making a profit may be desirable but it isn't always necessary. Think of it as a doctor's Alpaca farm....
I don't know anything about the ski resort operating business but in the movie theater business (a small role in a previous life) there was a saying: "Movies for show, popcorn for dough." The core business isn't always the main profit center.
Movies get bring people in - once there try to get them to drink some liquid sugar and eat some popcorn with liquid butter and munch on some nachos with liquid cheese.
Whereas, if I’m willing to wait few weeks, watch the no-longer-new movie on iTunes or Netflix, mix my own extra strong hot chocolate, pop my own gourmet heirloom variety popcorn with real butter, and melt some nice Gruyere or Manchego or Fontina on my own nachos in my own convention oven, for $5.99 for 2 people, then the movie theatre is similarly screwed. I am still having a great time. Nothing is a perfect comparison, but we all know that.
It is the perceived urgency and immediacy of “see it when it’s new” that drives the movie business. I think skiing is a little different because the experience of a powder day is really distinct and different than skiing a week after a storm. And even if most people are not laying fresh tracks but rather skiing cut up crud, or staying on the groomers, a given ski area/resort will see an increase in business on days or weeks with significant snowfall.
Hmm....maybe the business models aren’t that different. The perception that you’re somehow missing out if you don’t go when there’s a dump of snow is pervasive, even among those who don’t really benefit from skiing under those conditions. I guess that’s like the opening of a blockbuster.