Interbike, America’s leading cycling trade show, has announced that it is moving to Reno-Tahoe. Reno will also host the newly created Interbike Marketweek, which will begin with a weekend consumer festival at Northstar California Resort; move into the trade-focused OutDoor Demo, also at Northstar; and end with the Interbike show at the Reno-Sparks Convention Center. Interbike will remain in Las Vegas in 2017, but move in 2018.
“We’re extremely excited about this move for a multitude of reasons,” said Pat Hus, vice president of Interbike. “For the first time in a very long time, we’ve been able to hit the reset button on Interbike and OutDoor Demo and give the industry something new and fresh that we couldn’t do in our previous locations. With the support and investment from the city of Reno, we are going to be able to truly create a one-of-a-kind, week-long celebration and experience around cycling. We also recognize that this is a critical time in our industry and that we need to provide a more cost-effective approach to exhibiting at the show, and we are now able to provide that.”
“Las Vegas has been a great home and we appreciate their partnership over the years,” said Hus. “However, Reno-Tahoe gives us an unmatched blend of world-class venue for a consumer festival and the OutDoor Demo, state of the art convention center, fantastic hotel choices, robust nightlife and a more intimate environment of welcome and celebration. Cycling will be the center of attention for the Reno-Tahoe area for the entire week. The Reno-Tahoe experience will be personable, affordable and picturesque for all attendees.”
Interbike Marketweek 2018 will begin on September 15 with a consumer festival at Northstar, near Lake Tahoe. Northstar is home to Northern California’s largest bike park with downhill runs and cross country trails accessible by both gondola and chairlifts. Tahoe also boasts some of the most inspiring road rides anywhere. Racing, music, craft beer, and more are planned for the two-day festival. The consumer demo will continue September 16 through midday and then transition to OutDoor Demo, open only to the trade after 2 p.m. OutDoor Demo will continue September 17 from 8 a.m. to 6 p.m. with free gondola access to all attendees.